Articles

Understand your GA4 numbers

Plain-English guides to Google Analytics 4, multi-site dashboards, and keeping an eye on your traffic.

1. How to see GA4 traffic for all your websites in one place

   Google Analytics 4 shows one property at a time. Here are four ways to see visitors across all your websites together, and when each one makes sense.

   October 25, 2026

2. GA4 Total users vs. Active users: which number should you watch?

   Google Analytics 4 has two user counts, and most reports show Active users. Here's how Total users differs, and why your numbers might not match.

   October 25, 2026

3. How to check Google Analytics from your Mac's menu bar

   Checking GA4 in a browser takes a dozen clicks. Here's how to see visitors and page views for all your sites from the Mac menu bar instead.

   October 25, 2026

4. Is it safe to connect an app to your Google Analytics?

   Before you click Allow, here's what read-only Google Analytics access lets an app do, what to check on the consent screen, and how to revoke access later.

   October 25, 2026

5. Why you can't add up daily users in GA4

   Adding up each day's users gives you the wrong weekly total. Here's why unique users don't sum, and how to get the right number from Google Analytics 4.

   October 25, 2026